Parle Agro Introduces SMOODH Dairy Product with Creative Campaign
Parle Agro, India’s largest beverage company, recently launched a creative campaign to showcase its new dairy product SMOODH. The campaign is multi-channel and aims to highlight the product’s creamy texture and sweet taste. Parle Agro plans to target the Indian market with its new product and is introducing it through an innovative and attractive campaign.
Multichannel Campaign
Parle Agro’s multi-channel campaign for SMOODH includes TV advertising, digital marketing, traditional print marketing and social media campaigns. Through these campaigns, the company is trying to make the brand more appealing to the customers.
The TV advertising spot features a young man enjoying a creamy, smooth and tasty cup of SMOODH. It aims to evoke the senses while introducing the customers to its product. The print advertising uses creative visuals and bright colors to showcase the product in its best light.
The digital marketing campaign includes interactive content such as quizzes, interactive videos and animations. The company is also leveraging its website and other digital platforms to showcase SMOODH and make it more visible to the public.
Social Media Engagement
The social media campaigns for SMOODH include contests, Image and Video campaigns and influencer marketing. Parle Agro is leveraging Instagram, Twitter and YouTube to reach out to a wider audience and to interact with its customers. Through these campaigns, the company is aiming to build a loyal customer base for its new dairy product.
Overall, Parle Agro’s creative campaign for SMOODH is something to watch out for. The company’s multi-channel approach to marketing its product is sure to attract more customers and build a loyal customer base.
FAQ
What is Parle Agro’s creative campaign for SMOODH?
Parle Agro recently launched a creative campaign to showcase its new dairy product SMOODH. The campaign is multi-channel and includes TV advertising, digital marketing, traditional print marketing and social media campaigns. Through these campaigns, the company is trying to make the brand more appealing to the customers.
How is Parle Agro leveraging digital platforms for the SMOODH campaign?
Parle Agro’s digital marketing campaign includes interactive content such as quizzes, interactive videos and animations. The company is also leveraging its website and other digital platforms to showcase SMOODH and make it more visible to the public.
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