2020 has been a year of digital transformation for many businesses. As the world continues to move towards a more digital-first approach, companies are turning to digital marketing campaigns to reach their target audiences. From creative content to innovative strategies, the best digital campaigns of 2020 have pushed the boundaries of what’s possible.
Let’s take a look at some of the top digital campaigns of the year.
1. Nike’s “You Can’t Stop Us” Campaign
Nike’s “You Can’t Stop Us” campaign was one of the most successful digital campaigns of 2020. The campaign was designed to inspire and motivate people to keep pushing forward despite the challenges of the pandemic. The campaign was successful due to its inspirational message and its use of powerful visuals and videos. Nike’s use of social media influencers and celebrities also helped to amplify the message and reach a wider audience.
2. Burger King’s “Whopper Detour” Campaign
Burger King’s “Whopper Detour” campaign was an innovative way to use digital technology to reach customers. The campaign used geofencing technology to target customers who were near a Burger King restaurant. Customers could then order a Whopper through the Burger King app and receive a discount. The campaign was successful due to its clever use of technology and its ability to drive sales.
3. Apple’s “Shot on iPhone” Campaign
Apple’s “Shot on iPhone” campaign was designed to showcase the capabilities of the iPhone camera. The campaign featured stunning photos taken by iPhone users around the world. The campaign was successful due to its creative use of user-generated content and its ability to showcase the power of the iPhone camera.
4. Red Bull’s “Stratos” Campaign
Red Bull’s “Stratos” campaign was designed to promote the brand’s involvement in extreme sports. The campaign featured Felix Baumgartner’s record-breaking skydive from the edge of space. The campaign was successful due to its spectacular visuals and its ability to capture the public’s imagination.
5. Starbucks’ “Red Cup” Campaign
Starbucks’ “Red Cup” campaign was designed to promote the company’s new holiday cups. The campaign featured a series of videos that showcased the cups in creative ways. The campaign was successful due to its creative use of video and its ability to generate excitement around the new cups.
These are just a few of the best digital campaigns of 2020. As we look ahead to 2021, it’s clear that digital marketing will continue to be an important part of any successful marketing strategy. Companies that are able to create innovative and creative campaigns will be able to reach their target audiences and drive sales.
