Graphic Design: A Professional’s Guide
Graphic design is an amazing field of creativity. Whether you’re a student, an aspiring professional, or an experienced artist, you can use graphic design to shape the present, and shape the future. And now, with the power of the Internet, anyone can learn, practice, and get hired in this field of incredible possibilities.
At California College of the Arts, we have a Bachelor of Fine Arts in Graphic Design program, which prepares students to become professional graphic designers. But even if you’re not enrolled at CCA, there are plenty of resources and tips to help you hone your skills and use your creativity for a career in graphic design.
Start with the Basics
A successful graphic designer needs to understand the basics of visual communication, design principles, and typography. It’s important to recognize the “big picture” of graphic design in order to be successful. Take some time to educate yourself on the fundamentals and practice daily.
Learn How to Use Design Software
Businesses, non-profits, and educational institutions are increasingly relying on software programs for design. Graphic designers need to be computer savvy and learn how to use a range of design programs. This includes programs such as Photoshop, Illustrator, InDesign, and Adobe XD. Being able to seamlessly integrate design elements and have an understanding of the challenges that come with designing digitally is a must.
Market Your Work
An important part of graphic design is the act of marketing yourself. You need to be able to represent yourself and the work you create. In the design realm, this can mean posting your work on websites like Dribbble, Behance, and even Instagram. You can also produce a portfolio to share with potential employers or clients.
Establish Yourself as a Professional
Once you’ve started to gain some recognition, get in touch with local clients. Freelance photography and writing gigs can help to establish your reputation and start a network of contacts. Once you have a body of work that demonstrates your skills, you can begin to apply to companies you’re interested in pursuing. It may be a slow process, but it’s worth the effort.
FAQ
What is the best way to learn graphic design?
The best way to learn graphic design is to start with the basics. Spend some time educating yourself on the fundamentals of visual communication, design principles, and typography. Practice daily and acquire the skills needed to use design software like Photoshop, Illustrator, InDesign, and Adobe XD.
How can I market my graphic design skills?
One of the best ways to market your skills is to use websites that showcase your work, such as Dribbble, Behance, and Instagram. You can also produce a portfolio of your best designs to share with potential employers or clients. It’s also important to get in touch with local clients and establish yourself as a professional.
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