How Creative Professionals Can Utilize Media and Marketing to Perfect Their Portfolio
Creatives of all kinds, from visual artists to actors to writers, have something to gain by utilizing marketing and media to perfect their portfolios. Advertising and media connect creative professionals with their potential employers and fans, and give creatives everywhere the opportunity to showcase their work. Here are a few steps you can take to effectively market yourself in the creative industries.
Find an Advertising Firm for Professional Input
Advertising firms like Old Town Media and ADS Marketing in Fort Collins specialize in connecting creatives to employers and fans. They can offer tips and advice on how to create an effective marketing strategy, or even a website or logo design. Having a professional help you every step of the way guarantees that your message is seen and heard by the right people.
Social Media: Your Best Advertisement
Often times, it’s up to you to get out there and advertise yourself. Social media is a great way to do this, and with platforms such as Instagram, Twitter, and Facebook, it’s never been easier. When utilizing social media, be sure to stick to a similar theme. Sharing behind-the-scenes images on Instagram is a great way to show potential employers that you have the creativity and drive to succeed. Twitter, on the other hand, is great for spreading the word and reaching wider audiences. Posting regularly to each platform ensures that your name is constantly in conversation.
Develop a Website
Websites don’t have to be expensive to look good, and there are plenty of options out there for creatives to take advantage of. Sites like Wix, Squarespace, and WordPress offer affordable and aesthetically pleasing designs that make your work look professional. Keep in mind, however, that websites can quickly become outdated, so look into options like domain hosting and search engine optimization.
Organize Your Content
Social media and websites are great ways to showcase your work, but they only do so much. To make sure you’ve got everything covered, think about organizing your content into libraries. Online storage capabilities like Dropbox, iCloud, or Google Drive are great for properly organizing and archiving your work. It’s easy to access and share to potential employers when going through the hiring process, and you don’t have to worry about sending a link and waiting for a response.
FAQS
Q: What Are Some Good Ways to Market Myself as a Creative Professional?
A: Social media, websites, and online storage are all great tools for marketing yourself as a creative professional. Advertising firms like Old Town Media and ADS Marketing in Fort Collins specialize in connecting creatives with potential employers and fans, and can offer tips and advice on how to create an effective marketing strategy. Additionally, utilizing platforms like Instagram, Twitter, and Facebook can help spread your message and reach wider audiences.
Q: How Do I Effectively Organize My Content?
A: Online storage capabilities like Dropbox, iCloud, or Google Drive are great for properly organizing and archiving your work. Organizing your content into libraries on these platforms makes it easy to access and share with potential employers when going through the hiring process.
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