Utilizing YouTube Fame to Make Money: Deconstructing SSundee

YouTube is home to many renowned influencers like PewDiePie, HolaSoyGerman, and Smosh. A noteworthy rising star on YouTube and Twitch is SSundee, with over 8 million subscribers on his main channel. But how much money does SSundee make off YouTube fame? Let’s take a look at how his success has been constructed.

SSundee’s Launchpad to Fame

SSundee’s real name is Ian Stapleton, a gamer-commentator and businessman from Ontario, Canada. He is known for his creative blend of gaming, commentary, and banter. SSundee has coined his own lingo and created comedy skits. His videos mostly feature games on Xbox, PC, and mobile. He has been accumulating fans since his YouTube debut in 2008 — over a decade of popularity. What makes his journey to fame even more incredible is that he began with no prior knowledge of YouTube. Many of his early videos feature his lighthearted goofiness and his skill to make his audience laugh as he plays various games.

Diversifying His Brand

SSundee started out by uploading gaming videos to his YouTube channels, but he has always sought to diversify his brand. He married the two different platforms — YouTube and Twitch — by streaming his YouTube videos to Twitch, building a broader fan base in turn. His YouTube channel expanded rapidly to reach 8 million subscribers. SSundee also has another channel dedicated to vlogging, featuring more than 4 million subscribers.

Making Money Off YouTube Fame

Today, SSundee primarily makes money through his YouTube channel. He opened a Patreon account, enabling fans to directly support their favourite creator with a small monthly fee. SSundee also earns from his advertisers, partnerships, and merchandise as well as from sponsored videos. His sponsored videos can be found on his YouTube channel and on his Twitch streams, though it’s unclear how much he earns from each of these sources.

FAQs

What is the real name of SSundee?

The real name of SSundee is Ian Stapleton.

How many subscribers does SSundee have on his YouTube channels?

SSundee has 8 million subscribers on his main YouTube channel and 4 million subscribers on his vlogging channel.

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