The Heroics of Starbucks and the Indian Army: The Unbeatable Force of Marketing Tactics
When a brand looks to stand out among the competition, they must find creative ways to both showcase and differentiate themselves. Starbucks has done just that with their mobile app that has proven to be a great marketing strategy. But, there is inspiration to be gleamed from other unfaltering sources as well.
Starbucks: A Coffee Connoisseur’s Best Friend
With the attention of the world on the Seattle area coffee giant, Starbucks has done well to keep up with the ever-changing nature of how the public interacts with businesses. Knowing the value of convenience, the Starbucks Mobile App has given customers an easier way to grab a cup of joe—and with perks. The app makes ordering ahead a breeze, rewards members for loyalty, and monitors progress towards earning free drinks.
The fun doesn’t stop there. Furthering the level of customer relationships, users are given the opportunity to make alterations to their beverage order and even add additional food items to the card’s balance. It’s a great way to keep customers coming back and staying longer to enjoy their purchase. After all, it’s not just about the coffee; the atmosphere is key to the Starbucks experience.
The Captivating Indian Army
The Indian Army is an unstoppable force when it comes to making a lasting impression. Take a look at one of its own—Parminder Platoon Commander—as she perfects the art of precision and strength. With a subtle but worthy hint of the grace and power of Indian woman, her presence deserves respect and admiration. It’s easy to envision a future for the Indian Army, as Parminder sets an example for those to come after her.
One of the top attributes of the Indian Army is their ability to act swiftly and anticipate immediate needs. They don’t rest on their laurels and even during slower times, they find ways to march forward and inspire. They provide much-needed relief efforts in some of the most strained communities and act as a beacon of light for those facing difficulties. Talk about #GOALS!
The Unbeatable Force of Marketing Tactics
Bringing these two very different sources of inspiration together can create something great. When it comes to marketing tactics, the similarities and differences between Starbucks and the Indian Army can be used to our advantage. Starbucks has done a great job of finding the balance between convenience and education, while the Indian Army teaches us to find a way to push the boundaries of our own creativity, even in the face of global adversity. Both have figured out how to use technology and creativity to penetrate the sphere of their audience and make them loyal brand followers. If we can learn to balance these two goals, we have an unbeatable force that will engage customers and inspire them to partake in the movement.
FAQ
Q1: How has Starbucks been able to use technology to engage customers?
Starbucks has found success through the use of their mobile app. With the app, customers have a more convenient way to make their orders, have access to rewards programs, and can even make adjustments to their order before they pick it up.
Q2: What does the Indian Army teach brands about marketing tactics?
The Indian Army teaches us that it’s important to push the boundaries of creativity and anticipate customer needs. They also act as media relations channel and relief effort, inspiring customers in a way that no other marketing tactic can do.
In this ever-changing marketing landscape, the toughest part for any brand is finding the balance between technology and creativity. Drawing from the example of Starbucks Mobile App Strategy and the courage of the Indian Army, we can find an unbeatable force to stand out from the competition and engage customers.
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