Welcome to the Lululemon Marketing Series!
Lululemon is a rapidly growing athleisure apparel and lifestyle brand with a unique competitive edge when it comes to their marketing strategy. As consumer emphasis and preferences move more toward environmentally friendly, sustainable and fashion forward apparel, Lululemon has been able to stay ahead of the competition by utilizing various tactics both online and in-store.
Online Marketing
Lululemon has found success in utilizing various online tactics such as influencer marketing and social media marketing. By partnering with influencers, Lululemon has been able to showcase its stylish and functional apparel in an organic and profitable way. Influencers have been used to promote everything from yoga pants to running gear, as well as different lifestyle trends and themes. They also employ strategic campaigns that are timely, such as the launch of a new product or promotional opportunity.
Social media marketing tactics include creating engaging content on platforms such as Instagram and Facebook, where they interact with followers through likes, comments, and shares. Lululemon has found success with user-generated content campaigns, where they feature customers wearing their products on their accounts. This helps build an interactive community around the brand, which has proven to be successful in increasing brand recognition, loyalty, and sales.
In-Store Marketing
In order to stay connected to their customers, Lululemon has also implemented in-store marketing tactics. From free yoga classes in store to offering shoppers complementary samples and inspiring creative store displays, Lululemon has been able to use their locations to tap into the minds of their customers and develop a true connection between them and their products.
These in-store marketing tactics also help to promote their Message of the Week series, which provides customers with inspiring lifestyle and wellness tips – such as nutrition factoids, wellness practices, and mindful awareness quotes – that they can access in store. This helps to not only engage customers with the products, but with the Lululemon lifestyle as a whole.
FAQ: Frequently Asked Questions
Q: What strategies does Lululemon employ to stay ahead of the competition?
A: Lululemon utilizes various online and in-store tactics such as influencer marketing, social media marketing and Message of the Week series.
Q: How does Lululemon use their in-store locations to engage their customers?
A: Lululemon uses their in-store locations to engage their customers through free yoga classes, complementary samples, inspiring creative store displays and the Message of the Week series.
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