2019 Marketing Digital Trends You Need To Know About
2019 is proving to be one of the biggest years yet for marketing. Whether you’re looking to social media, AI or voice search, there are a number of digital marketing trends that have been making waves this year. Here, you’ll learn of the 4 digital marketing trends that you need to know this 2019.
AI & Chatbots
Thanks to machine learning and AI, we’re seeing a massive increase in the number of businesses who are integrating AI into their customer service teams. While traditional customer service can be quite daunting for customers, AI marketing automation relieves such worries. AI-powered customer support is designed to understand customer needs, answer queries and even make product recommendations. It works 24/7 and requires little-to-no human intervention.
Influencer Marketing
Influencer marketing is the process of convincing people to act on a specific behavior via the influence of those that they regard highly. This includes celebrities or other popular figures. With the rise of social media, we’re seeing an increase in brands that are using influencers in order to promote their products or services. The benefits of influencer marketing arise from the fact that an influencer has access to an already established and wide audience, who may be interested in the product or service they are offering.
Content Marketing
Content marketing is one of the most effective ways to drive traffic to your website. The goal of content marketing is to drive organic search traffic (people searching for your products, services, or queries) to your website. By creating content-rich posts, you can ensure that your website is more likely to be seen by potential customers. Content marketing also helps to boost SEO, as content will be seen by an ever-growing audience, who will naturally link to your content.
Voice Search
Voice search is one of the latest trends in digital marketing. With the rise of personal assistants such as Cortana and Alexa, voice search is becoming increasingly popular. Voice search allows users to ask more natural, conversational questions and get more accurate results. This is because voice search has access to more data and can tailor results to individual users’ preferences and needs. Brands should optimize their content for voice search queries, as well as keywords, in order to increase their visibility with this new trend.
By utilizing these 4 digital marketing trends, you can rest assured that your business is up to date with the latest marketing trends and is taking advantage of the most effective digital marketing strategies.
Frequently Asked Questions
1. What is AI?
AI stands for Artificial Intelligence and it refers to computer systems that are designed to simulate intelligent processes such as reasoning, problem-solving and decision-making.
2. What is influencer marketing?
Influencer marketing is a method of marketing with the use of influencers – individuals who have a certain sway or influence over their followers/audience. By voicing their opinion or promoting a product or service, influencers have the potential to attract a large audience and promote brand awareness.
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