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6 Ways to Switch Your Career to Digital Marketing
If you’re considering a career switch to digital marketing, you’re making a smart move. According to the Bureau of Labor Statistics, digital marketing is one of the most in-demand professions and is expected to remain a growing field. Plus, with remote positions available, you don’t have to live near a city or even in the same country to get a job.
Get Certified
Getting certified in digital marketing can provide you with a major advantage when seeking a career switch. A certificate can prove your level of expertise and make employers feel more comfortable hiring you.
Take Online Courses
You don’t have to leave your job to take advantage of digital marketing courses available online. Platforms like Udemy and Skillshare offer courses in everything from SEO and content marketing to Google Ads and PPC.
Develop Your Writing Skills
Strong writing skills are essential for those looking to pursue a career in digital marketing. That’s why you should focus on improving your writing abilities – focus not only on the technical aspects of writing but also on the style, flow and overall productivity.
Network with Industry Professionals
Reaching out to experienced professionals in the digital marketing industry can be incredibly beneficial. Connecting with industry experts gives you the opportunity to make contacts and also learn valuable industry insight.
Research Job Openings in Digital Marketing
Do your homework and research job listings to get an idea of what employers are looking for in a digital marketing professional. Pay attention to the skills and qualifications employers commonly seek and use that info to your advantage when applying for jobs.
Apply from Home
Although some positions may require on-site work, many digital marketing jobs are now remote. This enables you to apply for jobs from the comfort of your own home. Take advantage of this by researching job postings in different cities and states to find the best fit for your skills.
FAQs
What Skills are Needed to Pursue a Career in Digital Marketing?
Digital marketer should possess many skills, such as analytical thinking; web design, analytics and copywriting; SEO/SEM, social media and email marketing; content creation and editorial judgment; and digital imaging and video editing.
Can I Pursue a Career in Digital Marketing without a Degree?
Yes, while having a degree in a related field can be beneficial, it is possible to pursue a career in digital marketing without one. Many employers, especially those hiring for remote positions, are now looking for candidates with experience and specific, measurable skills.
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